Let’s talk about What it Means to be a Father is an initiative of White Ribbon, an organisation that works to create a healthier, positive view of masculinity.
Rod Silva, a father of two daughters and White Ribbon Ambassador, champions this campaign together with his oldest daughter, Marlee.
“It is a bout fathers getting involved in the campaign to conquer violence against women. It was an opportunity to speak about violence against women and my daughters’ upbringing; me as a father and what I try to teach to my children,” Rod Silva said in our conversation.
The aim of Let’s talk about What it Means to be a Father seeks to celebrate the many fathers who are challenging traditional views of masculinity, resetting society’s perception of what it means to be a dad.

White Ribbon ambassador Rod Silva with his daughters Marlee and Keely. Source: Supplied
Rod Silva also says that the campaign is not just about fathers. It is also about father–figures and role-models sending a positive message of what it means to be a father. The campaign also includes resources, tools and education opportunities.