Fashion label Magpie Goose in landmark transition to Aboriginal ownership

Fashion Label Magpie Goose is the first non- Aboriginal company to transition to Aboriginal ownership strengthening its mission of celebrating Aboriginal people, and culture through wearable art.

Troy Casey, Maggie McGowan, Leecee Carmichael, Amanda Hayman (with Baby Charlie) Laura Egan (with baby Mabel Quincy) Moonee and Chris Bassi Source: Rhett Hammerton

Having just welcomed a new baby, Magpie Goose founders Maggie McGowan and Laura Egan decided to step back and hand the business to Aboriginal ownership.

The new owners Murri woman Amanda Hayman and Kamilaroi man Troy Casey are familiar with the label as they've been stockists of the brand at their collaborative retail store Open House in West End, Brisbane for several years.

In a conversation with NITV Radio Magpie Goose founders, and the new owners confirmed that key to the transition is that the company will continue to operate as a social enterprise.

Kalumburu women - Magpie Goose designs Source: Maria Fredericks

“It provides Aboriginal artists with ongoing economic opportunities, and connects the broader community with our people, our culture, and our stories, “ Amanda and Troy said.

Their first step as Owner/Directors has been to appoint three Aboriginal and Torres Strait Islander employees, announcing Christopher Bassi as General Manager, Perry Mooney and Elisa Carmichael in Sales and Customer Service roles.

The response to the new ownership structure and business model has been acclaimed on social media and within the community.