The company will no longer accept advertisements discouraging people from getting vaccines; or that portray vaccines as unsafe or ineffective; or that claim the diseases vaccines prevent are harmless. Unpaid posts by people or groups that discourage vaccinations are still allowed, the new policy only applies to paid advertisements.
Facebook says the new policy of prohibiting content that "denies or distorts the Holocaust" is well supported.
Technology expert and commentator Trevor Long says the new rules filter out conspiracy-related content, which is often incentivised in our feeds to attract clicks.
"Hopefully for a lot of people it won't affect them at all because they are not seeing this kind of thing. But there are enough people engaging in this content and it is spreading quite easily. Hopefully it means we see less conspiracy-style content. The kind of content that gets your eye, and you think 'what is that?'. They are trying to get you to engage in that content and get you to join groups and trick you into believing them and sharing it. Hopefully Facebook puts an end to that."
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