Social media has become a vital strategy for attracting customers and selling products. The marketing-services company Sensis says the number of small and medium enterprises with a social-media presence has risen from 31 per cent to 48 per cent this year. But the company says knowing which platform to use -- and when to use it -- is critical. For more SBS Small Business Stories: www.sbs.com.au/bizsecrets Follow Small Business Secrets on Twitter and like us on Facebook
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