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New report shows the 'secrets and lies' in our understanding of national identity

The one thing we think makes you an Aussie

Chapter Two of the Secrets and Lies report was released last week Source: Photo: David Freund

After a divisive federal election campaign, there has never been a better time to ask, what are Australians really thinking? Chapter two of the WPP AUNZ's report called Secrets and Lies-The National Identity explores a nation deciding between a grand collective vision and a comfortable individual life. We value multiculturalism, equality and the environment, but we aren't ready to let go of our individual wants and needs. Can these co -exist? What does it mean for the future of Australia? Rose Herceg, chief strategy officer, joined us to discuss the report in more detail.


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By Sofija Petrovic

Source: SBS



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After a divisive federal election campaign, there has never been a better time to ask, what are Australians really thinking? Chapter two of the WPP AUNZ's report called Secrets and Lies-The National Identity explores a nation deciding between a grand collective vision and a comfortable individual life. We value multiculturalism, equality and the environment, but we aren't ready to let go of our individual wants and needs. Can these co -exist? What does it mean for the future of Australia? Rose Herceg, chief strategy officer, joined us to discuss the report in more detail.



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