Do you need a personal brand?

Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging.Mrs. Subi Nanthivarman explains about it. Subi Nanthivarman is a Chartered Accountant who has worked in the corporate sector for 25 years holding a number of senior leadership positions.