Getting up a bit early to dress up with formal attire before jumping on a work-chair is not a necessity when working from home.
Many businesses have been heavily impacted due to the recent downturn but demand for one form of the ready-made garment has increased dramatically during the pandemic.
Many garment suppliers are overwhelmed by increasing demand for pyjamas amid the coronavirus crisis.
Joe Rahuna is a Sydney based supplier and agent of menswear garments. He primarily supplies formal suits, business shirts, and dress pants, but nowadays he says he's trying to fulfil the orders of pyjamas. He told SBS Urdu that the demand for pyjamas and sleepwear has increased in the past few weeks.
I have sold approx 300 pajamas only in the last two to three weeks
In Australia, National Pyjama Day is observed in July as an initiative of the Pyjama Foundation to raise funds for foster care kids.
Americans celebrate Pajama day (instead of Payjama day) as it called "National Wear Your Pajama to Work Day" on the 16th April, as a mark of relaxation just after a hectic night of tax filing.
But the coronavirus appears to have has legitimised pyjama wear as a global trend for those working from home and even attending video meetings.
Models present creations for fashion house Dolce Gabbana during the Men Fall - Winter collection shows at the Milan's Fashion Week Source: GABRIEL BOUYS/AFP via Getty Images
Joe Rahuna agrees that attire businesses are struggling equally since there are no weddings, no Easter, no gatherings then ultimately there are no customers.
"The consumer's behaviour is a barometer of the economy and the current business environment is pushing customers to cheaper and affordable items like pyjamas and sleepwear," he said.
It's not only ordinary workers and working from home staff but even politicians and officials are not spared by the change.
Source: Supplied
Pakistani Prime Minister Imran Khan was wearing a tracksuit while addressing the international community and there was no shortage of memes and comments on social media about his attire.
My appeal to the international community, the UNSG & international financial institutions to respond positively to the dilemma confronting developing countries in the face of the COVID19 pandemic. #Global_Initiative_Debt_Relief pic.twitter.com/EfydRhfZhc
— Imran Khan (@ImranKhanPTI) April 12, 2020
Sam is working in a telecom company and also part of a group of rostering staff that is working from home. He acknowledges that casual wears like pyjama and shorts are the norm of working from home for him.
"I have even shopped online for a pair of pyjama with polo during this lockdown as my old one is faded out due to overuse", he added.
Supplier Joe Rahuna agrees that the supply-demand curve also played a role.
Work from home Source: Getty
"My stockist did not focus on pyjamas' stock in the past and is now adjusting with increasing demand, simply stock is limited and demand is high", he added.
The Australian government has announced that current restrictions will not be reviewed before the next three weeks. It means Work From Home will continue for the next few weeks (and might be after that) so do the Pajama's demand!
COVID-19 Information
People in Australia must stay at least 1.5 meters away from others and gatherings are limited to two people unless you are with your family or household.
If you believe you may have contracted the virus, call your doctor (don’t visit) or contact the national Coronavirus Health Information Hotline on 1800 020 080.
If you are struggling to breathe or experiencing a medical emergency, call 000.
SBS is committed to informing Australia’s diverse communities about the latest COVID-19 developments. News and information is available in 63 languages at sbs.com.au/coronavirus
Find more news and information on Coronavirus from https://www.sbs.com.au/language/urdu/coronavirus-updates
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