New Zealand honey producers are seeking exclusive marketing rights over the word "manuka".
But now, Australia's manuka industry is co-ordinating its fight-back, by forming a new peak body, and recruiting scientists to their cause.
Australia's growing manuka honey industry
Bees and tree Manuka Source: SBS
It's a trans-Tasman battle over a name - in a growing industry worth hundreds of millions of dollars a year.
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