A rapping and dancing Xenophon courts SA voters in campaign ad


The new SA-BEST ad features an all-singing, all-dancing Nick Xenophon.

SA-BEST has released its first television advertisement of the South Australian election campaign, featuring leader Nick Xenophon rapping and dancing his way through the party's platform.

The two-minute ad follows Xenophon through hospitals, parks and shops as he rhymes about the state of South Australian politics. 

Xenophon raps about health problems in South Australia.
Xenophon raps about health problems in South Australia.

"Stop soaring power prices, kids going interstate, change to SA-BEST before it's too damn late," Xenophon sings.

"Public health is in a crisis, our kids need proper care, our money's not used wisely, it's bad - it's just not fair."

"Get on top of problems - pokies, drugs and crime. Want real change? Vote SA-BEST. It's time."

It harks back to the very successful 'It's Time' jingle used by Labor ahead of Gough Whitlam's victory at the 1972 federal election

Xenophon admits the ad is
Xenophon admits the ad is "cheesy".

In one section of the ad, Xenophon joins a team of Bollywood dancers through a shopping aisle. In another, he jumps up from a hospital bed.  

SA-BEST is planning to run candidates in more than 35 seats in the March 17 poll.

Xenophon told South Australia's The Advertiser that "being a little bit cheesy is better than the poisonous ads that are being dished out by the major parties."

"We didn't bag anyone. It's a pretty unusual political ad because we didn't bag our opponents."

But social media reviews of Xenophon's performance have been mixed.

- with AAP

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