If a half-hour comedy is too long, how about a 15-second thriller?
A group of independent filmmakers from Britain are rolling out a daily, 28-episode series on Instagram.
Shield 5 is about the hunt for John Swift, who after three episodes appears to be a security worker who ends up bloodied and wanted for murder after having an affair with his female superior.
Director Anthony Wilcox says the roughly $US21,500 ($A29,900) production isn't meant to make money. Rather, it's an experiment in gathering an audience in a new medium and a showcase for his work. As of Wednesday, the account had 13,500 followers.
He hopes the series gets the attention of a producer who might turn it into a feature film. "My motivation was always what Shield 5 could become," Wilcox says.
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