Blackmores security deal healthy for YPB

Blackmores has signed an agreement with YPB Group which offers solutions in protecting brands from counterfeits and other supply chain problems.

Shares in brand protection company YPB Group have jumped more than 16 per cent after it announced a two-year deal with vitamin maker Blackmores.

Under the deal, Blackmores can use YPB's invisible, indestructible tracer and marker technology in packaging to ensure product authenticity, YPB said in an ASX announcement that sent its shares up 2.5 cents, or 16.13 per cent, to 18 cents at 1245 AEDT.

"The opportunity to work with Blackmores is an important endorsement of our vision to help Western exporters realise the potential of Asia while protecting and growing the value of their brands," YPB executive chairman John Houston said in a statement.