80s charity song resurrected for new cause

30 of the world's top recording artists have come together to record a new version of Band Aid's hit - Do They Know It's Christmas.

Founder of the Band-aid charity Bob Geldof.

30 of the world's top recording artists have come together to record a new version of Band Aid's hit, Do They Know It's Christmas.

The original raised $11 million for charity, but in today's Internet age a new digital marketing policy was employed to ensure financial success.

Ricardo Goncalves reports.

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