A look back at week one of the election campaign

A bandaid on a bullet wound, a mugger and a magic pudding - they've all featured in week one of the federal election.

Kevin Rudd said Labor would support families and ease cost of living pressures at a school visit.

Think you've been watching a different campaign?

We're fairdinkum.

Here's just a sprinkling - complete with fairydust, confetti and penguins - of the one liners our politicians have been throwing around.