SA-BEST has released its first television advertisement of the South Australian election campaign, featuring leader Nick Xenophon rapping and dancing his way through the party's platform.
The two-minute ad follows Xenophon through hospitals, parks and shops as he rhymes about the state of South Australian politics.
"Stop soaring power prices, kids going interstate, change to SA-BEST before it's too damn late," Xenophon sings.
"Public health is in a crisis, our kids need proper care, our money's not used wisely, it's bad - it's just not fair."
"Get on top of problems - pokies, drugs and crime. Want real change? Vote SA-BEST. It's time."
It harks back to the very successful 'It's Time' jingle used by Labor ahead of Gough Whitlam's victory at the 1972 federal election
In one section of the ad, Xenophon joins a team of Bollywood dancers through a shopping aisle. In another, he jumps up from a hospital bed.
SA-BEST is planning to run candidates in more than 35 seats in the March 17 poll.
Xenophon told South Australia's The Advertiser that "being a little bit cheesy is better than the poisonous ads that are being dished out by the major parties."
"We didn't bag anyone. It's a pretty unusual political ad because we didn't bag our opponents."
But social media reviews of Xenophon's performance have been mixed.
- with AAP
