It's official: Opposition Leader Tony Abbott is a demon.
After announcing a coalition government would give the 122-year-old Mernda Football and Netball Club $2.5 million to redevelop their facilities, club management presented Mr Abbott with a Demons jersey.
Club president Jason Berry told AAP he would be voting for the Liberal candidate for McEwen, Donna Petrovich.
The multi-million dollar commitment on Friday just sealed the deal.
"When you're involved in the club, everything revolves around the club," Mr Berry said.
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"I think honestly we need the change, especially the way things have gone over the last 12 or 18 months with the upheaval in the Labor Party."
McEwen, a semi-rural seat stretching from Melbourne's northern outskirts to Seymour, is currently held by Labor's Rob Mitchell with a healthy margin of 9.2 per cent after a favourable redistribution.
Ms Petrovich has been a Victorian state MP, quitting to contest the federal election.
Supporters say she has a strong connection to the community in "Australia's fastest growing postcode" after also having served as a local councillor and mayor.
Ms Petrovich said the coming election gave voters the "clearest choice for a generation" in picking their next prime minister.
"He's fit, he's smart and he's ready to lead," she said at her campaign launch at the football club.
"He's got sex appeal," a young Liberal in the crowd said to her friend, referencing Mr Abbott's gaffe earlier in the week.
The Demons jersey was the second new top of the day for the opposition leader, who earlier donned a high-visibility jacket for a tour of Linfox's west Melbourne depot.
Senior Linfox executive Mark Mazurek introduced Mr Abbott as the "prime minister elect", a somewhat premature declaration.
Mr Abbott was at the trucking business to mark the third anniversary of former prime minister Julia Gillard's "notorious remark" that there would be no carbon tax under a government she led.
Never mind that Linfox was in 2011 one of 22 groups calling on the government to introduce a carbon price, or that its executives and trucks featured in a government pro-carbon tax ad.
"Actions speak louder than words," Mr Abbott told reporters in Melbourne, after climbing into the cab of a big truck and sounding the horn.
"The fact that I was at Linfox this morning, says something about where people's views are as we move into the election."
