The omission of Tony Abbott's image from Liberal Party campaign material isn't bothering the opposition leader, who has declared he is "not an egomaniac".
High-profile Liberals like Malcolm Turnbull, right down to first-time candidates, are reportedly campaigning with pamphlets that don't have a photo of Mr Abbott, or any reference to him.
It comes as another poll indicates he isn't popular with voters, with his preferred PM score dropping to a new low in a Newspoll on Monday.
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Mr Abbott told the Seven Network on Tuesday the material was "local electoral material" that would change in weeks ahead.
"But I'm not an egomaniac," he said.
"I don't expect every Liberal's material to basically be wall-to-wall photos of Tony Abbott.
"People are perfectly entitled to have their own photos on their own local electoral material."
