SKIP TO MAIN CONTENT

Adidas CEO says FIFA scandal not damaging its brand

BERLIN (Reuters) - The corruption scandal embroiling soccer's world governing body FIFA is not tarnishing the image of its long-standing sponsor Adidas, the chief executive of the German sportswear company said on Thursday.

Adidas CEO says FIFA scandal not damaging its brand
(Reuters)

1 min read

Published

Updated

Source: Reuters


Skip to article content

"The image for our products have never been better so I am definitely convinced that the consumers clearly differentiates between us as a company and the brand and what's going on in FIFA," Herbert Hainer told a conference call for reporters.

Adidas has provided the World Cup match ball since 1970 and extended its partnership with FIFA until 2030 two years ago.

It faced criticism last month after the company declined to join other major sponsors and demand the immediate departure of FIFA President Sepp Blatter after Swiss authorities opened a criminal investigation into him. [L8N12714X]

News that makes sense

Your trusted source for staying up-to-date with the world around you. Get free daily news updates and analysis, straight to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

(Reporting by Emma Thomasson Editing by Jeremy Gaunt)


Get SBS News straight to your inbox

Sign up now for daily news from Australia and around the world. You can also subscribe to Insight's weekly newsletter for in-depth features and first-person stories.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Follow SBS News

Download our apps

Listen to our podcasts

Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS

SBS World News

Take a global view with Australia's most comprehensive world news service

Stream now

Watch the latest news videos from Australia and across the world