GWS coach Leon Cameron has called for Australians to step up the fight against racism, saying recent attacks against AFL players prove anti-racism messages are not getting through.
Cameron has voiced his support for indigenous players to 'name, shame and retweet' abuse by fans in the wake of online abuse directed at West Coast forward Liam Ryan.
The AFL imposed a two-year ban on a Richmond supporter, predicated on the completion of an indigenous cultural awareness program, who posted a racial slur against Ryan on Instagram.
"This sort of crap's been going on way too long," Cameron told reporters on Wednesday.
"Behind the scenes, in the open, online, wherever. It's just really really poor on these people's behalf to just keep badgering people for the wrong reasons."
News that makes sense
Your trusted source for staying up-to-date with the world around you. Get free daily news updates and analysis, straight to your inbox.
Standing with GWS's three indigenous players Zac Williams, Jeremy Finlayson and Ian Hill, their coach said "enough's enough".
"It's not just from the Giants' point of view, it's the entire community, said Cameron.
"Whether it's society or footy, it's gone on for too long."
Fremantle have also thrown their full support behind Ryan and their cross-town AFL rivals West Coast.
Ever since entering the AFL in 1995, the Dockers have boasted a host of prominent indigenous stars such as Dale Kickett, Troy Cook and Michael Johnson, while the current list has seven indigenous players including Michael Walters and brothers Stephen and Bradley Hill.
The Eagles issued a powerful video message on Tuesday, fronted by ex-AFL players Phil Narkle and Chance Bateman, outlining just why such racist taunts were so offensive.
"At the Fremantle Football Club, we are incredibly supportive and are calling out, as West Coast are and we hope the rest of Australia are, the vitriol and the bile of the keyboard warriors. There is no place for that," said Dockers coach Ross Lyon.
"For me personally, watching that video it was an educational piece and I learnt more about the cultural understanding about the atrocities that occurred, and why the term monkey is so offensive."
Richmond coach Damien Hardwick lamented society's disappointing '20 per cent' after Tigers fans were involved in two recent ugly incidents - the online abuse of Ryan and a brawl at the conclusion of last week's season-opening win over Carlton which saw three men charged.
"Eighty per cent of the population in most parts of society do the right thing," Hardwick said.
"There's always going to be that element of 20 per cent that disappoint.
"Unfortunately (the brawl) fell into that part and then we have the racial and sexual discrimination-type things (involving Carlton AFLW star Tayla Harris) as well.
"It's incredibly disappointing those three things have happened over the course of a week - we have to be better than that."
