Amazon is launching a new social network aimed at getting its hardcore users to spend even more money with the e-commerce giant.
Spark, which is available only for Amazon's premium paying Prime members, encourages users to share photos and videos, just like popular social media platforms Instagram and Pinterest.
The new feature publicly launched on Tuesday for use on mobile devices that use Apple's iOS operating system.
Spark users can tag products on their posts that are available on Amazon and anyone browsing the feeds can instantly find and buy them on the platform.
Users can also respond to posts with "smiles," equivalent to Facebook's "likes."
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The service launched publicly on Tuesday on Amazon's iPhone app.
An Android version is planned.
