The Australian National Retailers Association (ANRA) released figures showing that almost half of young Australians download apps to help them shop. Of those surveyed, more than eighty per cent used their devices to compare prices on products before purchasing.
As more shoppers use tablet computers and smartphones to buy, retailers are now being forced to overhaul their business strategies.
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"The technology changes and the difference that it makes to the way people shop is going to be radical," said Chief Executive of ANRA, Margy Osmand.
This new trend was the focus of a discussion between five of the country's largest retail giants in Sydney.
They say they are catching up with consumers and embracing the changing retail model to keep their current customers and attract new ones.
"We see it as a seamless brand experience where our brand can live more effectively, and be what customers want it to be," said John Gillam, managing director of Bunnings.
This move comes after the City of Sydney Council was slammed for supporting the 'Buy Nothing New' charity campaign amidst an already struggling retail sector.
"The facts are this is not a City event or campaign," said Sydney mayor, Clover Moore in a statement. "It is a national campaign supported by charity groups to encourage people to buy second hand goods and recycle."
While this is a win for consumers, the retailers association says the uncertain economic climate and carbon tax may keep shoppers on the sidelines.
