This Lunar New Year is the year of the Snake.
And according to the Chinese zodiac, snake years are believed to have the potential to bring great prosperity.
Already, preparations are already being made to cater to Chinese spenders.
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Tourism Australia says 100 million Chinese tourists are expected to be travelling around the world by 2020.
But China's Tourism Minister, Shao Wei Qi, says that jump in travellers could arrive even sooner - in just two years.
Happiness, Prosperity, Longevity.
Three things central to the Lunar New Year.
And so, is travel.
"I did some research on internet to find out about Australia's information and also I contacted some of my friends here or relatives here to ask about what's fun in Australia," says Sun Chun, who is spending the Spring Festival holiday with her son in Australia.
She's an example of a growing number of Chinese visitors wanting to see the world.
In November, Chinese visitors rose by 14 per cent.
Tourism Australia wants to double the number of Chinese tourists coming to Australia -- making them a 10 billion dollar market inside a decade.
China Ready is a company providing consulting services for entrepreneurs seeking to attract Chinese investment.
CEO, Julia Gong, says the first step to enticing visitors is educating Australian hoteliers in what Chinese visitors might seek, including bi-lingual staff and the food options on offer.
"Of course when they first arrive they feel excited they want to try everything new, but after a few says, probably 3 days or 4 days they reaching the stage of thinking I feel like something I have in home town, especially when they travel, travel is always a tiring at the end."
Lorraine Mercuri, from The Novotel in Darling Harbour says they've made their services and rooms more familiar for Chinese visitors.
"From a room perspective we try make it very comfortable for our Chinese guests. So obviously, slipper, and bathrobes, you know the teas, the Chinese channels, Chinese newspapers as well. Certainly also on our buffets we have the staple of congee for breakfast."
But Ms Mercuri says it all starts with the welcome.
Rui Li, a bi-lingual receptionist at the Novotel knows her clients well.
"Yeah, Chinese guests prefer to be on level 6 and level 8. Level 6 stands for good luck, level 8 stands for they can have, they can be more wealthy. So I try to allocate the rooms, the room number 666 or 888, or at least have one or two (or the numbers) 6 or 8."
Last year, Accor Australian hotels, which manages the Novatel chain, recorded an 8 point 3 percent increase in Chinese visitors.
This year it's expecting even more growth with an increase in flights from China to Australia, cheaper airfares and a boost in Australian marketing campaigns.
But there's still a way to go, including the breakdown of stereotypes.
"From my perspective, lots of western perception is that Chinese love to come here just to shop and just to gamble. For me this is not true," says Mrs Chun.
She says a lot of people still have a limited understanding of Chinese people and their culture.
An understanding some businesses are trying to change.
