Perth building company Aveling Homes has rejected the competition watchdog's allegations that its review websites mislead consumers and says it will fiercely defend itself in court.
The Australian Competition and Consumer Commission (ACCC) launched Federal Court proceedings against Aveling Homes on Monday.
The ACCC has accused Aveling's review websites of giving the impression they are affiliated with an independent third party consumer review website, Product Review, when this is not the case.
Aveling Homes is also alleged to have managed comments on the websites - Aveling Homes and the First Home Owner's Centre - to obscure or remove unfavourable reviews.
The ACCC has also alleged that Aveling's marketing manager, Sean Quartermaine, was "knowingly concerned" in the company's conduct.
Aveling Homes has issued a statement rejecting all allegations.
"Both the company and the group sales and marketing manager Sean Quartermaine deny any wrongdoing, and will fiercely defend all the allegations made against them in court," it said.
