Labor and the coalition must give up accepting donations from clubs and the gaming industry if reform is to succeed, say the Greens.
Independents Nick Xenophon and Andrew Wilkie have kicked off a fresh bid to have parliament legislate $1 maximum bets for pokies and ban gambling ads during television sports broadcasts.
The Greens are also supportive, but NSW senator Lee Rhiannon says the reforms need to extend to banning gambling-related donations to political parties.
It's estimated the major parties accepted at least $4.5 million in donations from clubs, hotels and the gaming industry since 2010.
While the government and opposition accept donations they will suffer from the perception of being "beholden" to the industry and will continue to stall on reform, Senator Rhiannon says.
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Commercial TV broadcasters say self-regulation is working and steps have been taken to ensure children are not targeted.
The wagering industry peak body says it is willing to discuss the issue of responsible gambling.
But it says a range of steps which began on July 1 need to settle in.
Self-regulation has included a new marketing code for betting ads, specific rules banning advertising to minors, a siren-to-siren ban on live odds during broadcasts and a ban on gambling advertising during live play in sports broadcasts.
