Watch FIFA World Cup 2026™

LIVE, FREE and EXCLUSIVE starting June 12 2026

Big W pulls ‘racist’ t-shirts after Aldi outrage

Discount supermarket chain Big W has joined Aldi in announcing it will recall a line of Australia Day t-shirts after a public backlash yesterday.

big w.jpg
Image: Twitter (@unami220)

A spokeswoman for Big W confirmed to SBS that two designs bearing the slogan "Australia: Est. 1788" were withdrawn from the store’s product range this morning

The move comes after supermarket chain Aldi faced heavy criticism for advertising t-shirts bearing the same slogan, with many branding them as racist and insensitive to Indigenous history.

The spokeswoman for Big W said it will not be issuing a statement or any further information on the matter.

The government today came under fire after it was reported that seven Australia Day t-Shirt designs were approved by the Department of Prime Minister and Cabinet in July 2013 ahead of sale early this year.

News that makes sense

Your trusted source for staying up-to-date with the world around you. Get free daily news updates and analysis, straight to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

But in a statement to SBS, a spokesman for the Department of Prime Minister and Cabinet said it was the department's repsonsibility to approve products imported from overseas bearing the Australian flag and to ensure it was reproduced correctly.

He said there was no responsibility to approve the overall designs of the garments.

"In regard to the importation of items bearing an image of the Australian National Flag, such items are a restricted import under the Customs (Prohibited Imports) Regulations 1956," the statement read.

"Prior to any importation, importers require approval from the Department of the Prime Minister and Cabinet for the use or design of the Australian National Flag on the relevant items.

"In this case the Department provided approval on the basis that the flag was reproduced completely and accurately.

"In assessing requests for approval, the Department considers only the representation of the flag and no other matters."

Have you seen other Australia Day garments bearing similar slogans? Tweet us @SBSNews


2 min read

Published

Updated

By Sylvia Varnham O'Regan

Source: SBS


Share this with family and friends


Get SBS News straight to your inbox

Sign up now for daily news from Australia and around the world. You can also subscribe to Insight's weekly newsletter for in-depth features and first-person stories.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Follow SBS News

Download our apps

Listen to our podcasts

Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS

SBS World News

Take a global view with Australia's most comprehensive world news service

Stream now

Watch the latest news videos from Australia and across the world