Australian actors Cate Blanchett and Michael Caton want to convince you pricing carbon is good.
They are part of a new television advertising campaign that calls on the public to "Say Yes" to cutting carbon pollution.
Nine organisations - including Greenpeace, World Wildlife Fund and the Climate Institute - are behind the ads, which will start screening during shows like MasterChef on Sunday night.
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Climate Institute chief executive John Connor said about $1 million had been invested in the Say Yes campaign so far.
"There has been a significant scare campaign out there and there's been a lot of companies looking after their own self-interest," Mr Connor told AAP ahead of the ad launch.
"Australia is a high-polluting economy and we want to get the simple fact through that this approach would be one which started to make the big companies pay for their pollution.
"If you do that you can not only have money for clean energy but also money to help low- and middle-income households."
Mr Connor said the Say Yes campaign was not only TV ads but also a week of action finishing with rallies in capital cities on World Environment Day next Sunday.
"This TV ad is merely one part of a community engagement, education and outreach that we know we need to do to lift our game on previous efforts," he said.
"We've got to take this (message) out to mainstream Australians."
