SKIP TO MAIN CONTENT

Blog: bracing for an election

As speculation mounts an election will be called as early as tomorrow morning, SBS Senior Political Correspondent Karen Middleton looks at what kind of message the Gillard Government will try to get out during the campaign.

gillard_100704_B_aap_745966615

3 min read

Published

Updated

By Karen Middleton

Source: SBS


Skip to article content

And so, off we go. Prime Minister Julia Gillard is set to visit Government House tomorrow to call an election for August 28. She hasn't confirmed it but others as good as have.

It looks likely that she will delay the issuing of the writs until at least Wednesday to allow time for the 'election imminent' message to spread and for those who aren't enrolled, including first-timers, to get themselves on the rolls. (It's compulsory for over-18s and they'll fine you if you don't. But it's also both a right, for which people give their lives in other countries, and a responsibility.)

It means we face a longer-than-usual campaign, which has to be a minimum of 33 days. But the Government is ok with that.

News that makes sense

Your trusted source for staying up-to-date with the world around you. Get free daily news updates and analysis, straight to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

The delayed issuing of writs gives the Government access to the resources of the public service for a little bit longer but there's another reason Ms Gillard is keen to go quickly.

Ms Gillard and her government want voters to focus on the credentials of her opponent, Tony Abbott, as much as on her own.

Recently and especially since the savage leadership coup on the Government side, Mr Abbott has successfully made himself a small target, leaving Labor to capture all the attention. Now, Labor wants that to change.

The argument goes that once the official campaign is underway and there is a deadline for decisionmaking, it becomes about making a choice. The Government hopes that more focus on Mr Abbott will foster doubts about him in the minds of voters. It could, of course, also work in the reverse.

Ms Gillard will be hoping that those who are currently angry or just uneasy about the way she ousted predecessor Kevin Rudd will then stop seeing it as Julia v Kevin and start thinking about Julia v Tony.

Labor also doesn't believe the Liberal-National coalition is ready for an election yet. It's still bedding down candidates in a couple of seats.

There is a risk for Ms Gillard that some will see this all as undue haste. The polls, both published and internal on both sides, are suggesting it could go either way.

It is likely to be a messy election, fought seat-by-seat in pockets of marginals, with general themes around the economy, immigration and the environment and more nebulous issues like trust, character and stability.

But messy, ready or not, it's upon us.


Get SBS News straight to your inbox

Sign up now for daily news from Australia and around the world. You can also subscribe to Insight's weekly newsletter for in-depth features and first-person stories.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Follow SBS News

Download our apps

Listen to our podcasts

Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS

SBS World News

Take a global view with Australia's most comprehensive world news service

Stream now

Watch the latest news videos from Australia and across the world