Organisers of this year's Rosemount Australian Fashion Week have taken note of the growing influence of blogs and social media on the fashion industry, inviting a small but strategic contingent of international bloggers to attend and report from the front row.
So who will be blogging from the runway this year?
London based blogger Susie Bubble, or Susanna Lau as she's known offline is attending the week long festivities. The 24-year-old is behind the popular Stylebubble blog, which has been running for four years and attracts up to15,000 hits per day. Lau says she considers herself a 'fashion outsider'.
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Street fashion photographer Tommy Ton, who's behind the Jak and Jil blog will be snapping the shows and the crowd during the week. RAFW organisers were quick to bag the Canadian blogger who will arrive in Sydney after shooting the annual Metropolitan Museum of Art's Costume Gala in New York at the request of influential US Vogue editor Anna Wintour.
French illustrator, photographer and blogger Garance Dore is also in Sydney for fashion week. The partner of street style blogger Scott Schuman of The Sartorialist will launch an exhibition of her illustrators, depicting iconic Australian designers including Zimmerman, Leona Edminston and Country Road.
Locally, Australian blogger Matt Paroz will be filling the role of the official behind-the-scenes blogger of fashion week, tapping out updates in between shows to some 5,000 Facebook fans.
