Border force podcast falls on deaf ears

A podcast produced by the operational arm of the immigration department has failed to gather steam.

A podcast produced by the notoriously media-shy immigration department has flopped, but despite its meagre audience figures, there are more episodes on the horizon.

The Australian Border Force took to the airwaves late in 2016 in a bid to cut out the media middle-man and trumpet its various operations.

Four episodes have since gone to air, featuring interviews with senior officers and commanders about the agency's work, with topics ranging from illegal fishing to drug and people smuggling.

But stream and download figures provided to a Senate Estimates committee show the podcast has failed to launch.

The first episode, which included ABF commissioner Roman Quaedvlieg, was streamed or downloaded 1242 times.

Audience figures then plunged rapidly, with the second episode clocking up 834 streams and downloads and the third just 613.

The fourth episode, published on April 28, was streamed or downloaded just 316 times in the five weeks to June 6, according to a breakdown provided to senators.

The podcast is produced in-house by the immigration department - which has 77 communications staff - and is understood to cost very little.

A spokeswoman for the department would not be drawn on whether the figures were a success, saying the podcast was designed to supplement existing social media channels.

"As such there is no set expectation about its reach," she told AAP on Thursday.

It provides an opportunity for the department to speak directly to the public in an open and transparent way about its role and contribution to safety and security, the spokeswoman said.

"We do expect to produce more podcasts in the future."

The podcast has so far received roughly two dozen reviews - very few of them positive - with the word "propaganda" appearing often.


Share

2 min read

Published

Source: AAP



Share this with family and friends


Get SBS News daily and direct to your Inbox

Sign up now for the latest news from Australia and around the world direct to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Download our apps
SBS News
SBS Audio
SBS On Demand

Listen to our podcasts
An overview of the day's top stories from SBS News
Interviews and feature reports from SBS News
Your daily ten minute finance and business news wrap with SBS Finance Editor Ricardo Gonçalves.
A daily five minute news wrap for English learners and people with disability
Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS
SBS World News

SBS World News

Take a global view with Australia's most comprehensive world news service
Watch the latest news videos from Australia and across the world