Philippine boxer-turned-politician Manny Pacquiao declared on Sunday he will run for president in 2022, ending months of speculation about whether the legendary fighter would seek the country's top job.
"The time is now - we are ready to rise to the challenge of leadership," said Mr Pacquiao, as he accepted the nomination of a rival faction in President Rodrigo Duterte's ruling party.
The eight-division world champion and beloved national hero made the announcement weeks after losing what could be his last professional fight against Cuban Yordenis Ugas in Las Vegas.
Mr Pacquiao, who entered politics in 2010 as a congressman before being elected to the Senate, has long been expected to make a tilt for the country's highest office.
The 42 year old is deeply admired in the archipelago nation for his generosity and hauling himself out of poverty to become one of the world's greatest and wealthiest boxers.
His boxing credentials along with fighting poverty and corruption are likely to be the key themes of his campaign.
"For those asking what are my qualifications, have you ever experienced hunger?" Mr Pacquiao asked the national assembly held by the anti-Duterte faction of PDP-Laban.
"Have you ever experienced having nothing to eat, to borrow money from your neighbours or to wait for leftovers at a food stall? The Manny Pacquiao that is in front of you was moulded by poverty."
Mr Pacquiao's star power in a country famed for its celebrity-obsessed politics will put him in a strong position in the presidential race.
But it will not guarantee victory.
A public skirmish between Mr Pacquiao and Mr Duterte over the latter's handling of the South China Sea dispute with Beijing and official graft could erode support for the boxer.
Mr Duterte, who is allowed to serve only one term as president under the constitution - rivals Mr Pacquiao for the affections of many Filipinos and declared last month he will run for the vice presidency.
A party faction loyal to Mr Duterte also endorsed the president's close aide, Senator Christopher Lawrence "Bong" Go, for the top job - but he hasn't yet accepted.
Mr Pacquiao would face a formidable opponent if Mr Duterte's daughter, Sara, were to run for president, which she is tipped to do.
A recent poll showed the Davao city mayor - who belongs to a different party than her father - with the most voter support, well ahead of Mr Pacquiao and other potential contenders.
The deadline for registering as a candidate for next year's elections is 8 October.
Deep divisions
The nomination of two candidates for president from PDP-Laban showed "how deep the divisions in the ruling party are", said Eurasia Group analyst Peter Mumford.
"A key watchpoint will be whether most of the anti-Duterte camp falls in behind Mr Pacquiao or whether it splits with multiple different presidential candidates," Mr Mumford said.
"The former would complicate Mr Duterte's succession plans by making victory for the eventual Duterte-backed candidate less assured."
Mr Pacquiao, a devout evangelical Christian, was a high-profile backer of Mr Duterte and his controversial drug war.
International Criminal Court judges last week authorised an investigation into the alleged unlawful killing of possibly tens of thousands of people.
Mr Pacquiao told AFP in a recent interview that he would continue the crackdown, but in a "proper way" that does not abuse "the rights of individuals".
Asked if he would protect the current president from criminal charges if he became leader, he said: "All of us are bound to the law."
