Brazil's Health Ministry is using fake Tinder profiles and massive condom giveaways to promote safe sex during the country's no-holds-barred Carnival celebrations.
In response to the growing popularity of hookup apps like Tinder and Hornet, the ministry has created fake profiles purporting to belong to revellers interested in unprotected sex.
When users contact the fake profiles, they receive messages warning about the dangers.
The ministry's also running television commercials urging revellers to get HIV tests ahead of Carnival.
Officials said on Monday that the ministry will distribute some 70 million condoms nationwide during the February 13-17 celebrations.
Hookups among revellers are common at the popular street parties known as "blocos" during Carnival.
