Broo beer hits 12 month high on China deal

Broo has found a Chinese distribution partner for its premium lager products, bumping its shares to a 12 month high.

Shares in Aussie beer maker Broo have soared to their highest in a year on the back of a Chinese distribution deal.

Broo shares jumped more than 30 per cent on Monday after the Victorian brewer said Jihua had agreed to pay for 1.5 billion litres of Broo Premium Lager over the next seven years.

Broo forecasts $120 million in revenue from the deal but won't start to receive the cash until 2020.

Nonetheless, its shares were up 30.5 per cent at 38.5 cents by 1410 AEDT.

With Jihua set to market and distribute to supermarkets, retail chains and the hospitality industry, Broo founder and chief executive Kent Grogan said his beer was set to become a major brand in China over the coming years.

"I am delighted to have reached agreement with such a high-calibre Chinese distribution partner," Mr Grogan said.

Broo's Mildura brewery has been operating at full capacity since early October.

The brewery will focus on production of kegs and bottle products of Broo Premium Lager, Australia Draught, Kakadu and Mildura Brewery brands.


Share
1 min read

Published

Source: AAP


Share this with family and friends


Get SBS News daily and direct to your Inbox

Sign up now for the latest news from Australia and around the world direct to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Download our apps
SBS News
SBS Audio
SBS On Demand

Listen to our podcasts
An overview of the day's top stories from SBS News
Interviews and feature reports from SBS News
Your daily ten minute finance and business news wrap with SBS Finance Editor Ricardo Gonçalves.
A daily five minute news wrap for English learners and people with disability
Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS
SBS World News

SBS World News

Take a global view with Australia's most comprehensive world news service
Watch the latest news videos from Australia and across the world