Business set to be World Cup winner

Australian businesses are set to earn around $880 million during soccer's World Cup, despite the long odds on the Socceroos progressing past the group stages.

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1 min read

Published 7 June 2010 3:47pm

Updated 3 September 2013 6:20pm

Source: AAP

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Business analysts say merchandisers, retailers, football organisations and bookmakers are set to be the big winners when the 2010 Football World Cup in South Africa takes place, from June 12.

IBISWorld has predicted the average Australian will spend $40 during the world's most watched sporting event.

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