Lifestyle and fashion magazine Vanity Fair said it "missed the mark" after a satirical video of staff suggesting numerous New Year's resolutions for Hillary Clinton caused a stir on social media.
The video showed staff suggesting six New Year's resolutions to Ms Clinton, following her 2016 presidential election loss to US President Donald Trump.
Some of the suggestions included "It's time to start working on your sequel to your book, "What Happened: What the Hell Happened" and "Get someone on your tech staff to disable autofill on your iPhone so that typing in F doesn't become 'Form Exploratory Committee for 2020'".
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But the suggestion that struck a chord with most social media users was the remark: "Take up a new hobby in the new year: volunteer work, knitting, improv comedy - literally anything that will keep you from running again."
Ms Clinton's former staffers, actors and social media users took aim at Vanity Fair for the video.
Democratic strategist and Ms Clinton's former aide Peter Daou called the video a "cheap shot" in a tweet.
While her former adviser, Adam Parkhomenko, posted an image of a Vanity Fair on the fire on Twitter.
Despite the outrage, Fox News labelled the criticism as "liberal backlash".
Some social media users found nothing wrong with the video and also blamed the stir on "liberal outrage".
A Vanity Fair spokesperson released a statement on Wednesday following the video claiming it had "missed the mark".
“It was an attempt at humor and we regret that it missed the mark,” the magazine's statement read.
In another jibe at Ms Clinton, Mr Trump also turned to Twitter and blasted Vanity Fair for "apologising".
"Vanity Fair, which looks like it is on its last legs, is bending over backwards in apologising for the minor hit they took at Crooked H. Anna Wintour, who was all set to be Amb to Court of St James’s & a big fundraiser for CH, is beside herself in grief & begging for forgiveness!" he tweeted.
Many social media commentators also took aim at Mr Trump pointing out Anna Wintour is the editor-in-chief of Vogue, not Vanity Fair.
