In the Super Bowl of advertising, Eminem was everywhere, Roseanne Barr took a big hit from a log and Joan Rivers became a GoDaddy girl.
Before halftime, it was hard to get through a commercial break during Super Bowl XLV between the Pittsburgh Steelers and Green Bay Packers without seeing an automaker's ad, including Volkswagen, Kia, Hyundai, General Motors.
One early hit was a Volkswagen's ad that showed a boy in a Darth Vader costume trying to use
"The Force" on objects, including the Passat. Slapstick violence dominated PepsiCo's Pepsi Max ads.
A man got hit in the crotch with a can in one ad and a jogger got clocked on the head in another. The commercials wooed 100 million-plus viewers at cost of $US3 million ($A2.97 million) per 30 seconds.
