Fans of table tennis, China's unofficial national sport, flocked online to vent their anger over the removal of the national team's popular head coach, Liu Guoliang, who stepped down from his position last week.
The country's three top players also boycotted a tournament on Friday and posted statements online: "We don't feel like playing any more right now, because we miss you Liu Guoliang."
In response, mentions of Liu, ping pong and Gou Zhongwen, the director of China's powerful General Administration of Sport, became the top censored words online on Monday, according to Free Weibo, a censorship-tracking site.
The uproar, and the rush to quell it, underscores growing unrest with China's Soviet-style management of sports, where Beijing still often plays a controlling role, even as it looks to foster a multi-billion dollar sporting market.
In sports like soccer, the government has promised more autonomy for sporting bodies, but heavy-handed regulation has pointed to continued involvement of the state behind the scenes.
After Liu's removal he was reassigned as one of a large number of vice presidents of the China Table Tennis Association.
DIALLED DOWN
The country's state media and censors quickly moved to quell any complaints.
"Abandoning the tournament and making a scene... is not only unhelpful but also means the relevant individuals will have to pay a cost for their unreasonable actions," the official People's Daily said in an editorial on Saturday.
The three players' posts of support for Liu were later deleted and the trio posted identical apologies late on Sunday.
One person familiar with the matter said Internet portals had also been asked to dial down coverage of the furore.
The Cyberspace Administration of China did not immediately respond to a faxed request for comment.
The Chinese Table Tennis Association could not be reached for comment. The General Administration of Sport, which said on Friday the players' behaviour was "a breach of professional ethics", declined to comment further on Monday.
Others online said China's table tennis team -- which dominates globally -- would simply suffer as rivals took advantage of the internal strife.
"Japan and Germany must be really happy, now that (the sports administration) has shot itself in the foot," said one user on Weibo.
(This story corrects byline to say Pei Li, not Li Pei.)
(Reporting by Pei Li and Christian Shepherd in Beijing; Editing by Adam Jourdan and John O'Brien)
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