Soft drinks giant Coca-Cola has confirmed it had dropped Manchester United star Wayne Rooney from its advertising campaigns following a string of unsavoury incidents.
The forward scored United's goal in Wednesday's 1-0 win against fellow English club Chelsea in the Champions League quarter-final, but will now be £600,000 (683,000 euros, $980,000) a year worse off after being dumped as the face of Coke Zero.
The England striker was initially dropped by the company in September after it was alleged he used a prostitute, and it was confirmed Wednesday that his contract would not be renewed following Saturday's foul-mouthed rant to a television camera.
News that makes sense
Your trusted source for staying up-to-date with the world around you. Get free daily news updates and analysis, straight to your inbox.
"Our contract with Wayne Rooney came to an end last year and we mutually agreed that we would not renew our relationship," the drinks manufacturer said in a statement. "We wish Wayne well in his career."
England's Football Association slapped a two match ban on the volatile 25-year-old after he repeatedly swore into the pitch-side while celebrating his third goal in Manchester United's 4-2 win at West Ham.
Rooney's career has been marred by behavioural problems including previous allegations of using prostitutes and swearing down the camera at England fans after their 0-0 draw with Algeria in last year's World Cup finals.
