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Creating awareness around Down Syndrome

People with learning disabilities such as Down Syndrome are rarely seen in advertisements, but that might be about to change, reports Cecilia Lindgren.

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3 min read

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Source: SBS


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A British toddler recently made TV history becoming the first child model with Down Syndrome featuring in a TV commercial for high street store Marks & Spencer, and here in Australia one mum is determined to challenge society's attitudes to disability.

Four-year-old Trilby loves dress-up games, music and dancing, just like most girls her age.

But the fact she was born with Down Syndrome was initially devastating for her parents.

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"It was incredibly traumatic. You slowly get better and you hear a lot of clichés such as it's not a bad thing it's just a different thing but at the time nothing really can console you. But slowly you get better and come to celebrate your child and just fall in love with them," says Trilby's mum Lorissa Barrett.

When Sydney-based kids fashion label Rock Your Baby put a call out on their Facebook page for models with disabilities earlier this year, Lorissa didn't hesitate to enter Trilby.

"It's really important for families with Down Syndrome to be visible, because one of the issues with disability is that it's scary because it's different," she says.

Rock your Baby picked Trilby to feature in their campaign and received an overwhelmingly positive response, just like a recent Marks & Spencer's Christmas commercial in the UK which made global headlines for featuring a toddler with Down Syndrome.

Judy Davidson from not-for-profit association Down Syndrome NSW says it's important to show that children born with the condition can have the same opportunities as everyone else.

"Ads like this are important because they are just reflecting the composition of our society in that people with Down Syndrome are just another member of our communities," she says.

Rock Your Baby told SBS they deliberately chose not to seek any publicity when they chose Trilby for the campaign, because the whole point was to not make a big deal out of it.

And while Trilby is keeping busy perfecting her latest dance moves, Lorissa Barrett is hopeful that people with Down Syndrome will get more media exposure in the future.

"It is part of the world, and it's important that we change outdated ideas on what it means to have Down Syndrome."


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