The fallout from Canterbury's disastrous Mad Monday celebrations has continued with a second sponsor dropping the NRL club.
Shorts sponsor Wicked Sister Desserts on Wednesday said it had terminated its agreement reportedly worth $350,000 over the incident and the Bulldogs' handling of it.
In a significant financial blow, it comes four weeks after major sponsor Jaycar ended its 10-year association with the club and pulled its back-of-shirt sponsorship worth $500,000.
"Today we informed the Canterbury-Bankstown Bulldogs that Wicked Sister Desserts will be terminating its sponsorship of the club effective immediately," the company said in a statement.
"Wicked Sister Desserts is a family owned business and we share the same family values as our customers. What has occurred is completely unacceptable.
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"We do not in any way condone the behaviour and nor do we support the response by the leadership of the club in the way they have handled this matter.
"We accept that there will be some who criticise our company for taking this decision but our company and brand stand for certain values and behaviours, and we expect the same levels of decency and respect from those we align ourselves with."
The Bulldogs were slugged with a $250,000 fine by the NRL, however that amount was halved after the club issued their response to the governing body's breach notice.
Adam Elliott and Asipeli Fine were fined $25,000 by the club ($10,000 suspended) and charged with wilful exposure after being photographed naked at the Harbour View Hotel in Sydney's The Rocks during post-season celebrations.
The pair will appear in court on October 24.
Marcelo Montoya and Zac Woolford were also fined $10,000 ($5,000 suspended).
The NRL came down hard on the club because several senior officials including coach Dean Pay and football manager Gareth Holmes were present at the function.
