Social media giant Facebook says it's a company that won't tolerate cyber bullying.
Facebook Australia's head of policy and communications, Mia Garlick, says the company is constantly taking responsibility for disturbing content on its site.
Users can report harassment and offensive pages on the site and more than 3000 Australians have already signed an online stop bullying pledge as part of Facebook's Be Bold Stop Bullying campaign, launched late last year.
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"The safety of people that use our services is a top priority for us," Ms Garlick told AAP at the launch of the third National Day of Action against Bullying.
"(But) everybody has a responsibility - government has a role, industry has a role and the community has a role.
"In launching the campaign, we're trying to fulfil our part to create an environment that can lead to an anti-bullying culture."
Facebook's public stance on bullying comes after thousands of people have reported harassment and disturbing pages on social media sites.
Australian TV host Charlotte Dawson was hospitalised last year after she was attacked by Twitter "trolls" for naming and shaming a user who had told her to hang herself.
Also last year, 15-year-old Canadian teenager Amanda Todd took her own life after three years of cyber bullying, including on Facebook.
On Friday, federal Schools Education Minister Peter Garrett spoke with students about anti-bullying at Facebook's Sydney headquarters.
He said bullying was still a major problem at schools and the day was being marked by the launch of a new website, "Bullying, No Way!", a new iPad app for younger children and new curriculum material on bullying.
More than 600,000 Australian students from almost 1500 schools are expected to stand together on Friday to show they are committed to having schools free from bullying, harassment and violence.
