Facebook has defended the presence of commercial brands on the popular social networking site, saying users aren't "revolting" against it.
Facebook on Wednesday released a detailed breakdown of Australian user figures for 2013, showing nine million Aussies visited the site every day.
The data, from the site's 2013 Aussies on Facebook research, showed 12 million Aussies logged on to the site at least once a month.
At a media briefing in Sydney, Facebook Australia's head of measurements and insight, Helen Crossley, said 63 per cent of local users regularly "connected with brands" on the site.
She said Facebook had no problem with that.
"We want to help people connect to the brands that matter to them," Ms Crossley told reporters.
"It's actually OK for brands to be in the news feed ... We don't really see that people are revolting against that at this stage.
"We see that people are increasingly connecting with brands."
She said 69 per cent of users logged on to Facebook to stay in touch with family and friends, with 80 per cent of users accessing it via mobile phone.
The data, compiled by research firm TNS, also showed Facebook users spent 12 per cent of their total media consumption time on the site.
Thirty-three per cent of users engaged with politics on the site, while 40 per cent posted news articles and 32 per cent used it to keep up with current affairs.
Ms Crossley said users were most likely to log into the site between 2pm and 5pm, or after 8pm.
Aussies accessed the site at work, on holidays, at school and even in bed, the data showed.
In a blog post earlier this week, Facebook reportedly said it was revising the way it delivered information to its billion-plus users.
