The Coalition has released its first campaign ad ahead of the September election. See how both major parties are framing their key messages in the 2013 race to the polls.
COALITION: New Hope, released August 5
The Coalition's first campaign ad takes up the theme "New Hope". Families and jobseekers are the central focus.
LABOR: A New Way, released August 4
The second Labor campaign ad was released the same day Kevin Rudd called the 2013 election. It bears striking similarities to the Coalition's ad, released a day later.
LABOR: Raising the Standards, released July 7
Labor's first election campaign ad was released in early July, featuring newly reinstated Prime Minister Kevin Rudd appealing to voters to "raise the standards" of Australian leadership. It's a head-on appeal from the Labor leader, delivered lecture-style.
