A first look at the highly anticipated Fifty Shades of Grey movie has been unveiled.
Universal also previewed footage from Fast & Furious 7 featuring the late Paul Walker, at CinemaCon on Tuesday.
Walker was killed in a single vehicle car crash last November.
50 Shades of Grey, directed by Sam Taylor-Johnson and starring Dakota Johnson and Jamie Dornan, is adapted from EL James erotic best-seller of the same name.
The trailer shows a suave Christian Grey (Dornan) sweeping an ordinary-looking Anastasia Steele (Johnson) off her feet with a joyride in his helicopter, a visit to his swanky Seattle apartment, and a fancy make-over.
Anastasia then properly transforms from plain Jane to sexy sophisticate.
There was a brief glimpse of Johnson wearing a black blindfold in a red room, but most of the focus was on the couple's courting, writes The Hollywood Reporter.
Fifty Shades of Grey is scheduled for release in February, 2015.
Fast & Furious 7, directed by Australian James Wan, is set to hit theatres from April 10 next year.