Gen Y, Millennials - whatever you call them, they're the new generation out to make their mark.
They make up a key consumer market, and they represent the fresh new face of the modern workforce.
Employers are clamboring to better understand them, and a small industry of millennial "experts" has cropped up to serve Gen Y's needs and interpret them to the corporate sector.
They're the first generation to have always used the Internet, and, according to some, they are faster thinkers than those born in previous generations.
Yet the current economic climte is leaving many millennials frustrated.
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Job losses in Europe and the United States have fallen hardest on young high school and college graduates, many of whom have joined the ranks of the Occupy movement and Spain's Indignados.
According to the UN, some 75 million youth worldwide are now out of work.
CNN's Richard Quest reports from Washington and New York on this new breed of human being.
