German football rights sold for 4.64 billion euros

FRANKFURT (Reuters) - Germany's football league sold national media rights for the next four seasons of the first and second Bundesliga for a total of 4.64 billion euros (£3.6 billion), with Sky awarded the lion's share of live television rights.

The sum for the four seasons beginning 2017/18 represented an 85 percent increase on the proceeds for the preceding four seasons, the German football league told a news conference on Thursday.

(Reporting by Georgina Prodhan; Editing by Harro ten Wolde)