SKIP TO MAIN CONTENT

Germany fines LEGO for playing with prices

A ban on retailers providing discount on their toys in Germany has cost Lego a 130,000 euro fine.

2 min read

Published

Updated

Source: AAP


Skip to article content

Danish toy maker LEGO has been fined 130,000 ($A202,397.63) by German regulators for preventing stores from offering discounts on its popular toys in 2012 and 2013.

Bundeskartellamt, the German regulator, said LEGO kept lists of its toys, prices and retailers and threatened those shops that sought to lower their retail prices.

"In some cases the retailers were threatened with either a reduction in supply, or even with the refusal to supply if they offered articles at retail prices below those set in the lists," Bundeskartellamt said in a statement.

In other cases, discounts on the cost of LEGO products for stores were made conditional on the retailers maintaining the listed resale prices, the regulator said.

LEGO is the world's largest toymaker by sales having recently overtaken US Barbie-maker Mattel and Monopoly-board maker Hasbro.

News that makes sense

Your trusted source for staying up-to-date with the world around you. Get free daily news updates and analysis, straight to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

"We take the non-compliant actions from the specific LEGO employees, as well as the decision of the Bundeskartellamt, very seriously and we have taken steps to prevent such conduct again," LEGO Chief Financial Officer John Goodwin said.

The Bundeskartellamt decision is based on findings from an internal LEGO investigation, initiated by the company based upon information received from the Bundeskartellamt.


Get SBS News straight to your inbox

Sign up now for daily news from Australia and around the world. You can also subscribe to Insight's weekly newsletter for in-depth features and first-person stories.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Follow SBS News

Download our apps

Listen to our podcasts

Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS

SBS World News

Take a global view with Australia's most comprehensive world news service

Stream now

Watch the latest news videos from Australia and across the world