A national lobby group is launching a campaign against what it says are the "gross distortions" peddled by Clubs Australia on the federal government's poker machine reforms.
The online group GetUp announced on Friday it would be starting a direct mail campaign, explaining the pokie reforms.
"After listening to gross distortions from club leaders, we're fighting back," GetUp national director Simon Sheikh said in a statement.
The comments come after the group conducted an online survey earlier this month of 1511 people.
It found that 67 per cent of people believe clubs are giving back between five to 100 per cent of revenue generated by poker machines to the community in the form of direct community contributions.
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"A third of Australians are more accurate with the belief that the contribution is less than 5 per cent," GetUp said in a statement.
"Many are believing the myths being spread by the gambling industry," Mr Sheikh said.
The direct mail, which includes personal stories of those affected by problem gambling, will be sent to those communities that received information from Clubs Australia, GetUp said.
Under a deal struck with independent MP Andrew Wilkie, the Gillard government wants pokie players to pre-set a limit on how much they can spend in an effort to stem problem gambling.
High-betting poker machines would be reprogrammed to cap losses at $120 an hour, rather than $1200 an hour.
Mr Wilkie has set the federal Labor a deadline of May 2012 to pass the necessary legislation or he will withdraw his support from the minority government.
Clubs are rallying against the proposed reforms, saying they will cost them too much.
