Sometimes, brilliant people can be really clueless.
Einstein, for example, got it completely wrong with that whole cosmological constant thing, and the producers of Go Back To Where You Came From expended energy worrying that the 'refugee reality show' wouldn't rate.
It took Einstein more than five goes to get the theory of relativity right, but the formula for Go Back was a winner from the start.
It went like this:
Take six 'ordinary Aussies' and two refugee families from Iraq and DR Congo, add one rickety boat and hundreds of heavily armed Malaysian immigration police, and multiply by 10-hour queues for food in a Kenyan camp.
News that makes sense
Your trusted source for staying up-to-date with the world around you. Get free daily news updates and analysis, straight to your inbox.
The result was threefold. Firstly, the show caused a global stir trending number one on Twitter worldwide for a good few hours and making an appearance in the New York Times.
Secondly, the participants' attitudes toward asylum seekers really did soften at the end, and the effect was cathartic.
Heartstrings were yanked ferociously as Raquel "I just don't like Africans" Moore held Maisara Masudi's long lost sister and the two wept in a mud hut in Kakuma ("Nowhere") refugee camp, Kenya.
And thirdly, the show smashed ratings like a Hadron collider. Unlike a lot of reality TV, the participants were actually in danger at times, series director Ivan O'Mahoney told SBS - as were he and the rest of the crew.
So it's not rocket science that those articles (and this behind-the-scenes gallery) topped our most-clicked-on list this week. If you haven't much chance to join a refugee boat to find out what it feels like, test your asylum-seeking skills in this online simulation, which also clicked into the top ten.
With Go Back behind us, the rest of the list lies ahead, and it begins with the shock death of 'Jackass' star Ryan Dunn in a car crash, which dismayed hundreds of thousands of fans. The revelation that his blood alcohol level was double the legal limit was a sobering reminder that even being famous won't save you in a smash.
Next spot went to a group of people who doubtless have no idea - nor perhaps interest - that they've made the news. Nor even that there IS news, or an Internet to publish it on.
A remote tribe that had never had outside contact was discovered in Brazil.
Hopefully, it isn't too much to ask that the 'outside world' has learnt enough from past experiences with new peoples not to repeat previous mistakes - like enslaving them, converting them, torturing them or giving them terrible diseases.
It's getting hard to find new ways to mention the next item - our carbon taxes at a glance factsheet. So it's best to just put it out there. Click if you haven't seen it - it's a good explainer about how carbon pricing works, and who else does it around the world.
Second from last, another instance of smart people having silly ideas. A UK teenager who allegedly got involved in a global hacking plot found himself facing the possibiliy of extradition to face charges in the US.
But negativity aside (whew!), to finish there's a lesson that echoes Raquel's powerful revelation in the final episode of Go Back To Where You Came From.
"Never judge a book by its cover," she said.
That applies to the kissing couple, pictured lying on the ground in full snog in the middle of riots in Vancouver.
What at first sight may have looked like some young 'uns having a lark turned out to be a very different story.
The lad - a Perth boy, as it happens - and his Canadian girlfriend were innocent bystanders leaving an ice hockey stadium, when violence began over the match result.
Things turned ugly and riot police were called in, knocking the girl over. The Aussie boy got down to help her up, throwing in a big hug and a kiss to comfort her.
And that's the end of the top ten this week.
Watch this space for the follow-up to Go Back - the participants will be popping in to SBS next week, and you, dear web peoples, can email us questions to ask them at sbsnews@sbs.com.au. Just make sure you put Go Back Question in the subject line.
A video with their responses will be here for your clicking pleasure early in the week. Happy weekend, and see you then.
