News Corp says the multi-billion dollar fine slapped on Google by the European Commission should be just the first step in combating the company's abuse of its online search dominance.
The EC fined Google 2.42 billion euros ($A3.5 billion) for unfairly favouring its own shopping recommendations in search results - a move welcomed by News Corp, which said the California-based tech firm's dominance was a big concern.
The Rupert Murdoch-controlled media giant - which owns almost 60 per cent of newspapers sold in Australia - is among those concerned that the likes of Google and Facebook unfairly profit from their content.
"Other regulators and companies have been intimidated by Google's overwhelming might, but the Commission has taken a strong stand and we hope that this is the first step in remedying Google's shameless abuse of its dominance in search," News Corp said in a statement on Wednesday.
"We strongly believe that the abuse of algorithms by dominant digital platforms should be of concern to every country and company seeking a fair, competitive and creative society."
