Google is willing to store and organise all of the world's digital photos and videos for free.
The online photo service, announced on Thursday, is the latest example of Google's desire to wrap its tentacles around virtually every part of people's lives.
Google will provide unlimited storage of all photos up to 16 megapixels and high-definition video up to 1080p.
The service, called Google Photos, will be available as an app on Android and Apple devices, and on a website.
It's a variation of the photo-management tool on Google Plus, a social networking service that has struggled to compete against Facebook since its 2011 debut.
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Apple has a photo service that offers up to five gigabytes of storage for free.
Yahoo's Flickr service offers one terabyte of storage for free.
