Google shuttering Google Compare: WSJ

Google is closing down its niche shopping and financial services business Google Compare after just a year, the Wall Street Journal reports.

1 min read

Published 23 February 2016 2:26pm

Source: AAP

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Google is shuttering Google Compare, its US comparison-shopping site for car insurance, credit cards and mortgages after one year, the Wall Street Journal reports, citing people familiar with the matter.

The quick reversal is a setback to the Alphabet unit's efforts to use its enormous reach to provide consumers with niche shopping services and financial-services tools, the Journal said.

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